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When it comes to demand generation, grabbing your customers attention is one of the important aspect but maintaining that attention is utmost necessary and a vital job.

You might be providing good quality services to your customers but the result generated is low.

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Ever wondered, why so? Maybe because you might be targeting the wrong audiences.

Not to worry! You may be disappointed if you fail, because With different Geodemographic segmentations and diversifications it has become difficult to understand the needs of the consumers. Sometimes our efforts fail not because there is a fault in our product, but we can fail to provide a right product to our customers may be because of using wrong marketing or business strategies.

For example traditionally IBM, only used B2B medium to get customers through telemarketing and emails but were not producing great results. So they launched a program called “intelligent listening” within social media to engage with their customers & 75% of social media respondents said that they will be using new media platforms in the future as a part of their purchasing decision.   This step further helped them understanding what their customers and audience want.

Such stories are inspiring but there’s no such need to copy others you should always aim for an out of the box thinking. In business world what sells most is innovation and creativity. To stand out in crowd you have to be different and be your own kind to build yourself as a brand.

 Below are some quick tips to keep in mind while to succeed in business world:


1 Always target the correct demographic of the country to aim your audiences.

2.  Keep your future prospect in mind while planning or promoting your product. Your product should fulfill the desire of customers.

3 since, the generation is very demanding you need to focus on all the needs and demand of your customer.

4. Make a long term strategy plan keeping future prospect in mind. Short term goals will only give you temporary benefits so use good strategic plans that work on long term basics

5. Never make extravagant claims. Present what you provide but always aim for good quality products to grab long term customers.



With the business world constantly revolving around ,you can’t sit back and think that you have become an expert and feel satisfied.Each day new technologies arrive, more advanced, more smarter than earlier,so you always need to be aware enough to land into the competition and create new bold ideas and promote creativity in your work and keep upgrading. Selling a product doesn’t only mean to earn a hood revenue out of it, but most importantly we must stand on the prospect and fulfill the requirements of our customers through our products.









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