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Coca-Cola
has been boycotted by the consumer from India because the local society has
suffered from droughts. Walmart has been caught for using child labor in
factories in Bangladesh. Apple has been reported on newspapers about the
suicides at Apple’s manufacturer for iPhones and iPads. Whereas, Canon
has given a clear Corporate
Social Responsibility report and has not faced any major scandals yet. Coca-Cola
established as a local soda producer in Atlanta, Georgia (United State of
America) to sell small number of beverages each day. After they expanded the
company internationally, the organization has become the largest manufacturer
for non-alcoholic beverages and syrup. They also have sell their products in
almost every country in the world.  Many campaigns are against Coca-Cola
for producing a product that has containing unacceptable levels of pesticides,
it extracted large amounts of groundwater and had polluted water sources. The
report about an issued has been received by the Indian NGO Centre for Science
and Environment(CSE).  The report has gained a
great attention from public and media, which make give in an almost immediate
effect on Coca-Cola revenues. The Government took various
investigations. However, the tests also
found the presence of pesticides that failed to meet European standards, but
they were still considered safe under local standards.  The Science and Environment published
its second test on Coca-Cola drinks, also resulting in a high content of
pesticide residues standards, Science and Environment published this test to
prove that nothing had changed. Finally,
an independent study undertaken by The Energy and Resources Institute (TERI)
ended the long-standing allegations by concluding that the water is free of
pesticides.  Coca-Cola was also accused of causing water
shortages in the community of Plachimada in Kerala, southern India. Plus, the
company was also accused of water pollution by discharging wastewater into
fields and rivers surrounding its’s plants in the same community. Groundwater
and soil were polluted to which the Indian public health authorities saw the
need to post signs and hand pumps advising the community that the water wasn’t
fit for human consumption.  A State Government panel recommended
fining Coca-Cola’s Indian subsidiary because of the damage caused to the water
and soil in Kerala. Also, a special committee in charge of looking into claims
by community members affected by the water pollution was set up. Coca-Cola had
to face were not the only consequence of the conflict but the brand also suffered
a great loss of consumer trust and reputation damage in India and abroad. Coca-cola changed their strategy which
include damage-control measures that addressed the Indian community’s
grievances. Unsurprisingly, the most outstanding change of strategy that
consisted of launching various community water projects in India (i.e.
rainwater harvesting project). its consist mainly of collecting and storing
rainwater while preventing its evaporation and runoff for its efficient utilisation and conservation. Coca-Colas Corporate Social
Responsibility policy establishes seven core areas where the company sets
itself measurable goals to improve the business sustainability practices. The
core areas are beverage benefits, active healthy living, the community, energy
and climate, sustainable packaging, water stewardship and the workplace. The controversy in India was a
learning experience for the company, and that it motivated the company to
become more proactive about Corporate Social Responsibility policy on a global
scale that focuses on water management by reducing water use •  
Improving water efficiency•  
Replenishing water used by offsetting
the litres of water used in finished beverages•  
Recycling water through wastewater
treatment and returning all water used in manufacturing processes at a level
that supports aquatic life and agriculture Coca-Cola has the worst conflicts out
of the four multinationals companies, they aware of their mistake after the
controversy had been ongoing for a couple of years. The problem did not end
locally but globally. Their sell decreased dramatically but the more important
is that they are losing the consumers trust from India and lots of countries
around the world.  The main reason why this conflict has ended
really bad for Coca-Cola lies in its response to the problem. Coca-Cola has denied
all claims and trying to prove its integrity, instead of demonstrating concern
towards the situation, they failed to regain consumers trust. The consumer
viewed Coca-Cola as a corporate villain who cared more about profits than
people health. Although they have changed after a while but the problem could
be handle in a better way if they did not tried to cover their mistake in
India. Walmart also has to face a lot of
challenges about their Corporate Social Responsibility but when we compared the
four companies, Walmart handled their issues in the best way. Walmart’s report covers every corner
of Corporate Social Responsibility issues and its called ‘Global Responsibility
Report’ which covers the three dimensions of ‘People, Planet, Pro t’. This also
show how Walmart becomes successful ‘Sustainability 360 mode has helped Walmart
to be the retail leader in the market. Walmart’s financial contributions in
kind, such as investments in education, health, commitments to fight hunger,
support for local farmers and access to healthier and affordable food, can also
be found in Walmart’s Global Responsibility Report. Walmart become a role model
company on Corporate Social Responsibility. Walmart was using child labor at two
factories in Bangladesh. Children aged 10-14 years old were found to be working
in the factories for less than $50 a month making products of the Walmart for
export to Canada. Nevertheless, Walmart ceased business with the two factories
immediately. Referring to Walmart’s policy to cutting ties with suppliers when
violations occurred. Despite its effort to inspect all factories, it is
difficult to enforce Walmart’s own corporate code of conduct with thousands of
subcontractors around the world. Walmart has also committed itself to
achieving three goals in its Sustainability Report to use 100% renewable
energy, creating zero waste, and selling products that sustain people and the
environment. Even though Walmart does not follow the Global Reporting
Initiative(GRI) Guidelines, it has measurable targets on audits. in Addition, they
also require suppliers who produce toys in China to sign up to the ICTI CARE
Process, The Process was created by the international toy industry to achieve a
safe and human working environment for toy factory workers worldwide.

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