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As
online advertisements increase, there are risks for online consumers such as
privacy and identity theft. With regards to privacy, online advertisements
require your personal information, which has the potential to be shared with
other online sites. Many of the targeted advertisements on social media
platforms are based on tracking a consumer’s history on different sites,
raising the question of consumer privacy. The second risk is identity theft.

Each time a consumer follows an advertisement and creates a new online account,
or inputs personal information before a purchase, there is the potential that a
hacker could copy their information to utilize for their own purchases. Online
advertisements offered on social media may not offer complete protection from
hackers trying to steal information and it is essential that the consumer is
aware and utilizes proper security protocols to prevent theft.

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